Asked by Belinda Riojas on Jun 12, 2024
Verified
Marketing research that enables you to be proactive is important because ______.
A) you need to know what has happened in the past
B) you need to identify who is to blame for anything that has gone wrong
C) both A and B
D) you need to know what to do in the future
Proactive Marketing
A strategy that anticipates future needs or changes and develops marketing plans accordingly.
Marketing Research
The process of gathering, analyzing, and interpreting information to help companies make informed marketing decisions.
- Recognize the contribution of marketing research towards the enhancement of product development and the planning of future endeavors.
Verified Answer
BR
Brittany ReneeJun 16, 2024
Final Answer :
D
Explanation :
Proactive marketing research focuses on future planning and decision-making, helping businesses anticipate market trends, consumer needs, and potential challenges to make informed strategic choices.
Learning Objectives
- Recognize the contribution of marketing research towards the enhancement of product development and the planning of future endeavors.
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