Marketing research links marketers to suppliers.

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.

Marketers

Professionals who are involved in the process of promoting, selling, and distributing a product or service.

Suppliers

Businesses or individuals that provide goods or services to other companies or end consumers.

Recognize the primary purpose of marketing research in the business context.

Verified Answer

Zohaib ChaudhryApr 29, 2024

Final Answer :

False

Explanation :

Marketing research links marketers to consumers by providing data and insights about consumer needs, preferences, and behaviors, not directly to suppliers.

Learning Objectives

Recognize the primary purpose of marketing research in the business context.

Marketing research links marketers to suppliers.

Definitions

Learning Objectives

Learning Objectives

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