Asked by Olivia Causey on Feb 18, 2024
Verified
Marketing and communications have two fundamentally different purposes.
Stakeholders
People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.
- Evaluating the effectiveness of communications campaigns
- Developing integrated marketing and communications plans
- Evaluating the effectiveness of marketing campaigns
Verified Answer
CP
Cliff Pearson
Feb 18, 2024
Final Answer :
True
Explanation :
Marketing is focused on promoting and selling a product or service, while communications is focused on building and managing relationships between a company and its stakeholders.
Learning Objectives
- Evaluating the effectiveness of communications campaigns
- Developing integrated marketing and communications plans
- Evaluating the effectiveness of marketing campaigns
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