Asked by Aaron McDaniel on Feb 18, 2024



People in the early majority category are both practical and extremely risk-tolerant.


A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.

  • Recognizing the importance of practicality and risk tolerance in this category.
  • Identifying the factors that influence the decision-making process of the early majority.
  • Understanding the characteristics of the early majority category in consumer behavior.

Verified Answer

Alvaro Gonzalez

Feb 18, 2024

Final Answer :
Explanation :
People in the early majority category are practical but not extremely risk-tolerant; they adopt new ideas just before the average person, preferring to see evidence that innovations work before adopting them.