Asked by Aaron McDaniel on Feb 18, 2024
Verified
People in the early majority category are both practical and extremely risk-tolerant.
Entrepreneurship
A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.
- Recognizing the importance of practicality and risk tolerance in this category.
- Identifying the factors that influence the decision-making process of the early majority.
- Understanding the characteristics of the early majority category in consumer behavior.
Verified Answer
AG
Alvaro Gonzalez
Feb 18, 2024
Final Answer :
False
Explanation :
People in the early majority category are practical but not extremely risk-tolerant; they adopt new ideas just before the average person, preferring to see evidence that innovations work before adopting them.
Learning Objectives
- Recognizing the importance of practicality and risk tolerance in this category.
- Identifying the factors that influence the decision-making process of the early majority.
- Understanding the characteristics of the early majority category in consumer behavior.
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