Asked by LaQuasha Coles on May 11, 2024
Verified
Judith sells home security systems and has just been told by her sales manager to use the observation method of prospecting. Being a recent college graduate, Judith is only familiar with observation as a tool of marketing research. Give Judith a specific example of how she can use the observation method to prospect.
Observation Method
A research technique that involves systematically watching and recording behaviors and events in order to gather data about a subject.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.
- Identify and describe the key methods of prospecting.
Verified Answer
TZ
tashfa zahidMay 17, 2024
Final Answer :
The observation method for marketing research and for prospecting is basically the same process. Judith needs to watch what is happening in her sales territory-in other words, keep her eyes and ears open. Students' examples will vary according to their level of creativity. The most likely example will involve watching for new homeowners.
Learning Objectives
- Identify and describe the key methods of prospecting.