The marketing research process follows five steps, and researchers

A) may not always go through them in the exact sequence if the situation changes or new information is discovered.
B) should maintain the integrity of the process by following each step sequentially and thoroughly.
C) often collect data before defining the research objectives.
D) should be prepared to present the results before completing the analysis if they are under a great deal of pressure to meet a deadline.
E) may follow the process by completing all steps at once instead of planning the process first.

Question

Colton Palmer · Accepted Answer

Final Answer : A, Explanation :  The marketing research process is not always linear and researchers may need to revisit or adjust steps as needed based on new information or changes in the situation. It is important to remain flexible and adaptable while maintaining the overall integrity of the process.

Definitions

Learning Objectives

Learning Objectives

Related questions