Asked by Shilpa Heald on May 14, 2024
Verified
Jeannette sought out lots of information, considered information carefully, and arrived at a thoughtful decision about her new home theatre system. The hierarchy exhibited here is:
A) Zajonc's.
B) low involvement.
C) sensory selection.
D) high involvement.
High Involvement
A state of strong interest and engagement with a product or issue, leading to thorough processing of information and careful decision-making.
Thoughtful Decision
A decision made after careful consideration of various factors and alternatives, often involving a deliberate thought process.
Sensory Selection
The process of choosing which sensory stimuli to focus on at a given time.
- Distinguish between high and low involvement decision-making processes and their impact on consumer behavior.
Verified Answer
BS
Brandon SauvalMay 15, 2024
Final Answer :
D
Explanation :
Jeannette's behavior of seeking out lots of information and carefully considering it before making a decision indicates a high level of involvement in the decision-making process, which is characteristic of high involvement hierarchy. This approach is typically used for decisions that are important to the individual, such as purchasing a new home theatre system.
Learning Objectives
- Distinguish between high and low involvement decision-making processes and their impact on consumer behavior.