Asked by Skylar Nicholson on Jun 01, 2024
Verified
Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:
A) extremism.
B) unhealthy attachment.
C) physiological needs.
D) consumer involvement.
Consumer Involvement
Refers to the degree of interest and engagement a consumer has with a product or service, influencing their purchasing decisions.
- Identify and characterize the steps of consumer interaction and the influences that determine it.
Verified Answer
ZK
Zybrea KnightJun 02, 2024
Final Answer :
D
Explanation :
Juan's action of wearing a pin that expresses his preference for McDonald's is an example of consumer involvement, which indicates a consumer's interest in and engagement with a brand or product.
Learning Objectives
- Identify and characterize the steps of consumer interaction and the influences that determine it.