Dividing accounts on the basis of market type and sales volume would be an example of:

A) multivariable account segmentation.
B) dual segmentation marketing.
C) reciprocal sales differentiation.
D) total territory management.
E) dual positioning.

Multivariable Account Segmentation

A marketing approach that divides a market into subgroups based on multiple factors such as customer needs, demographics, and behavioral traits, allowing for targeted marketing strategies.

Dual Segmentation Marketing

A marketing strategy that involves dividing the market into two parts based on differing criteria to better target specific groups of consumers.

Sales Volume

The total number of units of a product or service sold over a specific period of time. It is a measure of a company's sales performance and market demand.