It is important for the salesperson using familiar terminology and buzzwords to speak in a formal tone to convey its importance.

It is important for the salesperson to use language that is easily understood by the customer, not just familiar buzzwords. Speaking in a formal tone may come across as robotic and unapproachable. By using language that the customer can relate to and understand, the salesperson can build trust and rapport with the customer, ultimately leading to a successful sale.