The data analysis technique that involves creating customer profiles based on demographic characteristics, purchase patterns, and other criteria, and placing them into various categories is called

A) customer segmentation analysis.
B) recency-frequency analysis.
C) demographic value analysis.
D) predictive modeling.
E) lifetime value analysis.

Customer Segmentation Analysis

A method of analyzing data that creates customer profiles and categorizes them.

Customer Profiles

Detailed descriptions of a business's typical or ideal customers, including demographic, psychographic, and behavioral traits.

Demographic Characteristics

Attributes of populations, such as age, race, gender, income, education, and employment, which are used for statistical and marketing analysis.