Asked by Cassandra Matthews on Jul 26, 2024
Verified
In a parallel referral sale, salespeople must sell the product as well as the after-sales service.
Parallel Referral Sale
Not only selling a product but also selling the idea of giving prospects’ names as well.
After-Sales Service
Support provided by a company to its customers following the purchase of a product or service, aimed at ensuring customer satisfaction and loyalty.
- Comprehend the principles of customer satisfaction and the management of relationships post-purchase.
Verified Answer
A'
Alexis 'JayyJul 28, 2024
Final Answer :
False
Explanation :
In a parallel referral sale, salespeople focus on selling the product and then ask satisfied customers for referrals to new potential customers; it does not necessarily involve selling after-sales service.
Learning Objectives
- Comprehend the principles of customer satisfaction and the management of relationships post-purchase.
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