Discuss how sales technology such as CRM system and social media tools enable salespeople performing post-sales service behaviors?

CRM technology and social media tools help facilitate activities and behaviors that salespeople perform after closing the initial sale. CRM technology helps salespeople monitor inbound and outbound communications with customers. A salesperson may use the technology to track a customer's inbound calls that ask for support and thus help resolve a service issue. Technology-savvy salespeople can now track and respond to customers Tweets and LinkedIn posts. Such information can be integrated with other data captured in CRM systems to assist salespeople to develop appropriate and timely responses to their customers' post-sale service needs.