If you're responding to a claim and your company is at fault,it is best to

A) avoid sympathizing with the customer,since it can lead to lawsuits.
B) do all you can to discourage further correspondence.
C) take (or assign) personal responsibility for setting matters straight.
D) be vague about when the claim may be resolved.
E) apologize for personally creating the problem.

Taking personal responsibility and committing to setting things straight shows accountability and a willingness to resolve the issue. This can help maintain customer loyalty and prevent further negative consequences for the company. Avoiding sympathy, discouraging correspondence, being vague about resolutions, or apologizing personally for creating the problem can all lead to further frustration and potential legal action against the company.