Asked by Betty ty_re on Jun 30, 2024
Verified
Motivational objectives are more complex than informational objectives yet they are easier to measure,according to D.W.Stacks.Summarize the points that support this statement.
Motivational Objectives
Goals set to inspire and encourage individuals or teams to achieve their best performance.
Informational Objectives
Goals set to increase the awareness or deepen the understanding of a specific topic or issue among a target audience.
- Describe the complexities and measurable aspects of motivational objectives in PR campaigns.
Verified Answer
SM
Shahnoor MohiuddinJul 03, 2024
Final Answer :
Motivational objectives are designed to change attitudes and influence behavior,which are more complex than simply sharing information.However,with the proper tools you can measure attitudinal and behavioral progress among target audiences easier than you can gauge "awareness" created by a media focused,informational campaign.
Learning Objectives
- Describe the complexities and measurable aspects of motivational objectives in PR campaigns.
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