How can a crisis impact on authenticity?

A) Strong management of the crisis can reinforce the brand's position
B) Failure to manage a crisis may indicate the brand is aloof
C) Failure to manage the crisis may lead to accusations of being a poseur
D) All of these

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How can a crisis impact on authenticity?

A) Strong management of the crisis can reinforce the brand's position
B) Failure to manage a crisis may indicate the brand is aloof
C) Failure to manage the crisis may lead to accusations of being a poseur
D) All of these

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Learning Objectives

Learning Objectives

Related questions

How can a crisis impact on authenticity?A) Strong management of the crisis can reinforce the brand's positionB) Failure to manage a crisis may indicate the brand is aloofC) Failure to manage the crisis may lead to accusations of being a poseurD) All of these

Definitions

Learning Objectives

Learning Objectives

Related questions

How can a crisis impact on authenticity?

A) Strong management of the crisis can reinforce the brand's position
B) Failure to manage a crisis may indicate the brand is aloof
C) Failure to manage the crisis may lead to accusations of being a poseur
D) All of these