Brand purpose helps overcome a deficit in what part of the brand?

A) Improvisation
B) Character
C) Newness
D) None of these

Deficit

A situation where expenditures exceed income or imports surpass exports in an economic context, leading to a shortfall.

Brand Purpose

The core intention of a brand that extends beyond commercial transactions to include emotional and social values, aiming to inspire customer loyalty and advocacy.

Brand Character

The unique set of human-like attributes and qualities associated with a brand that forms its personality, aiding in consumer connection and differentiation.