Bruce Philp responded to brand critics in what way?

A) That brands need to restricted by the government
B) It was in brand managers interests to be ethical as brand equity was symbolic
C) That brands were inauthentic and bound to be unethical
D) None of these

Bruce Philp

A recognized figure in branding and marketing, known for his insights on consumer culture and brand identity.

Brand Critics

Individuals or groups that evaluate and potentially challenge the claims, values, or quality of a brand.

Symbolic

Relating to symbols or the use of symbols to represent ideas, beliefs, or objects, conveying meaning beyond the literal.