Asked by Writes Wanderlust on Jun 14, 2024
Verified
Can a brand crisis impact brand equity?
A) Yes, the brand's short equity can fall.
B) Yes, the brand's equity can become negative.
C) Yes, the brand long-term equity can potentially increase.
D) All of these.
Short Equity
typically refers to a short-selling strategy in the stock market where investors sell shares they do not own, betting the stock's price will decline.
Negative
is generally used to describe something harmful, undesirable, or lacking in positive qualities.
- Apprehend how crises affect authenticity and the equity of a brand.
Verified Answer
RP
Renata PereiraJun 19, 2024
Final Answer :
D
Explanation :
A brand crisis can impact brand equity in various ways: it can cause a short-term fall, potentially lead to negative brand equity, or, if managed well, might even increase the brand's long-term equity through effective crisis management and recovery strategies.
Learning Objectives
- Apprehend how crises affect authenticity and the equity of a brand.