The threat from rivalry is _________ when there is intense competition among many firms in an industry and _________ when competition is not as intense.

A) high; high
B) high; low
C) low; high
D) low; low

Rivalry

The competitive relationship between businesses in the same industry, aiming to achieve higher sales, market share, and customer loyalty.

Competition

A scenario where two or more parties strive for a common goal which cannot be shared, such as market share, victory in a sport, or the acquisition of a contract.

Industry

Refers to the production of goods or services within an economy, typically classified into sectors based on their main source of revenue and activity.