Asked by Queen Jenni on Jun 24, 2024

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________ segmentation is the segmentation method most directly related to the satisfaction of consumer needs and wants.

A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Geodemographic

Benefit Segmentation

The grouping of consumers on the basis of the benefits they derive from products or services.

Consumer Needs

The essential requirements and desires that drive consumer behavior, influencing their purchasing decisions and preferences.

Satisfaction

The feeling of contentment or pleasure when one's expectations are met or exceeded, especially in the context of business and customer experiences.

  • Get acquainted with the basic principles and actions for partitioning markets.
  • Elucidate the procedure and relevance of target selection in marketing tactics.
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JJ
Jinky JaritoJun 29, 2024
Final Answer :
D
Explanation :
Benefit segmentation is directly related to the satisfaction of consumer needs and wants because it involves dividing the market based on the different benefits that consumers seek from the product.