Asked by Queen Jenni on Jun 24, 2024
Verified
________ segmentation is the segmentation method most directly related to the satisfaction of consumer needs and wants.
A) Geographic
B) Demographic
C) Psychographic
D) Benefit
E) Geodemographic
Benefit Segmentation
The grouping of consumers on the basis of the benefits they derive from products or services.
Consumer Needs
The essential requirements and desires that drive consumer behavior, influencing their purchasing decisions and preferences.
Satisfaction
The feeling of contentment or pleasure when one's expectations are met or exceeded, especially in the context of business and customer experiences.
- Get acquainted with the basic principles and actions for partitioning markets.
- Elucidate the procedure and relevance of target selection in marketing tactics.
Verified Answer
Learning Objectives
- Get acquainted with the basic principles and actions for partitioning markets.
- Elucidate the procedure and relevance of target selection in marketing tactics.
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