Asked by Olympia Thompson on May 17, 2024

verifed

Verified

Beer marketers know that high-school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This represents a ________ segment of the beer market.

A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic

Demographic Segment

A portion of the market categorized based on demographic factors, allowing for targeted marketing strategies.

Beer Marketers

Professionals involved in promoting and selling beer products, focusing on strategies to increase brand awareness and sales.

Working-class Males

Men who are part of the socioeconomic group traditionally involved in manual labor or industrial work with limited access to economic resources.

  • Attain a deep understanding of the concepts and stratagems used in market segmentation.
  • Learn about different market segmentation types, including geographic, demographic, psychographic, and behavioral.
verifed

Verified Answer

KM
Kayla MontoyaMay 20, 2024
Final Answer :
A
Explanation :
The description provided refers to a demographic segment of the beer market, which is identified by characteristics such as education, occupation, age, and gender. Psychographic segments would be based on attitudes, values, and lifestyle, while behavioral segments would focus on specific buying behaviors or usage patterns. Benefit segments would highlight the specific benefits or needs that different consumers seek from beer, and geographic segments would be based on regional or location-based characteristics.