Asked by Olympia Thompson on May 17, 2024
Verified
Beer marketers know that high-school educated, working-class males from the ages of 25 to 40 make an attractive market for their products. This represents a ________ segment of the beer market.
A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic
Demographic Segment
A portion of the market categorized based on demographic factors, allowing for targeted marketing strategies.
Beer Marketers
Professionals involved in promoting and selling beer products, focusing on strategies to increase brand awareness and sales.
Working-class Males
Men who are part of the socioeconomic group traditionally involved in manual labor or industrial work with limited access to economic resources.
- Attain a deep understanding of the concepts and stratagems used in market segmentation.
- Learn about different market segmentation types, including geographic, demographic, psychographic, and behavioral.
Verified Answer
Learning Objectives
- Attain a deep understanding of the concepts and stratagems used in market segmentation.
- Learn about different market segmentation types, including geographic, demographic, psychographic, and behavioral.
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