Formal performance evaluations of the vendor and the products sold generally occur in the B2C buying process.

Formal Performance Evaluations

Structured assessments of an employee's job performance, usually conducted on a regular basis, to provide feedback and guide future improvements.

B2C Buying Process

The steps or stages individual consumers go through when making a purchase decision, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.