Asked by Torye Smith on May 07, 2024
Verified
Jaleen learned that Pipin' Hot Donut Corp. is looking for a new source of commercial-grade coffee makers, one of the products she sells. She knows Pipin' Hot Donut has been in business for many years, but she has not been able to get any business from them. When developing her marketing strategy, Jaleen can probably safely assume that this represents a(n) ________ situation for Pipin' Hot Donut, and she will want to find out why the company is considering alternatives.
A) adapted buy
B) new buy
C) modified rebuy
D) straight rebuy
E) generic buy
Commercial-Grade Coffee Makers
Equipment specifically designed for heavy, consistent use and larger capacity brewing, ideal for businesses or establishments.
Modified Rebuy
Involves a purchasing situation where a buyer is reordering an existing product or service with some modifications to specifications, pricing, or other attributes.
- Gain an understanding of the diverse buying situations in B2B markets and their unique attributes.
- Devise tactics for marketing and selling amidst assorted buying environments.
Verified Answer
AL
Aleena LatimoreMay 11, 2024
Final Answer :
C
Explanation :
Pipin' Hot Donut Corp. is considering alternatives for their commercial-grade coffee makers, which indicates a modified rebuy situation. Jaleen needs to find out why the company is exploring new options, as there may be a change in their requirements or preferences. This will help her tailor her marketing approach and increase her chances of winning the business.
Learning Objectives
- Gain an understanding of the diverse buying situations in B2B markets and their unique attributes.
- Devise tactics for marketing and selling amidst assorted buying environments.
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