Which statement is true regarding buyers/customers for the business-to-business (B₂B) market?

A) Buyers for the B₂B market are larger in number than the B₂C market.
B) B₂B customers don't impact the firm's bottom line.
C) B₂B buyers don't typically foster relationships with their customers.
D) Business marketers typically deal with far fewer buyers than consumer markets.
E) Because B₂B markets have many customers, each individual customer is not as essential to the firm's success.

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Alethia Whitfield · Accepted Answer

Final Answer : D, Explanation :  Business-to-business (B2B) markets often involve transactions between companies, which means the number of buyers is generally smaller compared to the business-to-consumer (B2C) market. In B2B markets, relationships and negotiations are key, and each buyer often represents a significant portion of the seller's business, making the dealings more personalized and the number of buyers more manageable.

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