Asked by Corien Frazier on May 02, 2024
Verified
Ernesto runs a small grocery store. His customers have been complaining about the lack of organically-grown produce he offers for sale. Ernesto himself believes in sustainability, so he has made the decision to only carry organically grown produce. In addition, he is adding grass-fed beef and organic chicken products as well. Ernesto and his customers would be considered part of the
A) black market.
B) green market.
C) gray market.
D) natural market.
E) eco-market.
Green Market
Markets focused on selling environmentally friendly products and services that are supposed to be less harmful to the planet.
Organically-grown Produce
Fruits and vegetables cultivated without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs).
Grass-fed Beef
Beef from cows that have been fed only grass and forage throughout their lives, as opposed to grain-fed or conventionally raised counterparts.
- Determine the function of market segmentation, such as the green market, within environmental marketing strategies.
Verified Answer
Learning Objectives
- Determine the function of market segmentation, such as the green market, within environmental marketing strategies.
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