Empathy is defined as the:

A) ability to ignore conflicting communication signals.
B) method used to respond to buyer feedback.
C) ability to identify and understand the other person's feelings, ideas, and situation.
D) ability to change a person's belief, position, or course of action.
E) gathering of information and uncovering customer needs by using one or more questions.

Empathy

The ability to understand and share the feelings of another, key in building meaningful relationships and effective communication.

Feedback

Information or criticism about a prior action or behavior from an individual, which is used as a basis for improvement.

Customer Needs

The requirements or desires that consumers have which drive them to purchase products or services to fulfill these needs.