During which phase of the marketing planning process does a firm evaluate performance using marketing metrics?

A) planning phase
B) implementation phase
C) production phase
D) control phase
E) strategy phase

Marketing Metrics

Quantitative measures used to monitor, evaluate, and optimize the performance and effectiveness of marketing strategies and campaigns.

Evaluate Performance

The process of assessing the effectiveness and efficiency of an action or entity, usually against a set of criteria or objectives.

Control Phase

A stage in various management and process cycles focused on monitoring and adjusting strategies to achieve desired outcomes efficiently.