Asked by Mikaela Forcum on May 08, 2024

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An example of _____ is the use of the slogan "No one deserves to die" by the Lung Cancer Alliance.

A) person marketing
B) organization marketing
C) cause marketing
D) place marketing

Lung Cancer Alliance

A non-profit organization dedicated to saving lives and advancing research by empowering those living with and at risk for lung cancer.

Cause Marketing

A partnership between a for-profit business and a non-profit organization for mutual benefit, leveraging the marketing effort to support a social cause or charity.

Person Marketing

Use of efforts designed to attract the attention, interest, and preference of a target market toward a person.

  • Acknowledge the critical role that marketing strategies play in achieving marketing objectives.
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CJ
Cristal JosephMay 10, 2024
Final Answer :
C
Explanation :
Cause marketing is the correct answer because it involves marketing efforts aimed at promoting a social cause rather than selling products or services. The slogan "No one deserves to die" by the Lung Cancer Alliance is aimed at raising awareness and support for lung cancer, making it an example of cause marketing.