When a firm decides to measure its marketing plan,the firm is necessarily also committing to which of the following?

A) purchasing an interactive CRM software program
B) implementing a marketing activity report card system
C) relating marketing activities to specific marketing objectives
D) shifting from a customer relationship model to a transactional model

When a firm decides to measure its marketing plan, it is committing to relating marketing activities to specific marketing objectives. This means that the firm will need to have a clear understanding of what they want to achieve through their marketing efforts and how they will measure success. While implementing CRM software or a marketing activity report card system may be helpful tools for measuring marketing performance, they are not necessarily required commitments when deciding to measure the marketing plan. Shifting from a customer relationship model to a transactional model is also not necessarily a required commitment for measuring marketing performance.