Asked by Elizabeth McGee on May 09, 2024
Verified
As it pertains to the marketing plan, understanding the causes of performance, regardless of whether that performance exceeded, met, or fell below the firm's goals is important because it
A) enables firms to make appropriate adjustments.
B) allows managers to demonstrate their effectiveness.
C) offers insights into crafting an appropriate mission statement.
D) should always be followed by eliminating underperforming SBUs.
E) allows firms to better assess customer loyalty.
Marketing Plan
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the future.
Performance Causes
Factors that lead to changes in the performance levels of individuals or organizations.
Firm's Goals
The specific objectives that a company aims to achieve, which can include profitability, growth, market share, and customer satisfaction.
- Recognize the elements and significance of assessing the effectiveness of marketing strategies.
Verified Answer
AR
Armelinda RiveraMay 10, 2024
Final Answer :
A
Explanation :
Understanding the causes of performance helps firms make appropriate adjustments to improve future performance. This could include adjusting marketing strategies, targeting different customer segments, or reallocating resources.
Learning Objectives
- Recognize the elements and significance of assessing the effectiveness of marketing strategies.