Which of the following is LEAST likely to help a firm manage marketing accountability?

A) CRM software
B) interval scales
C) forecasting
D) planning

CRM Software

Technology platforms designed to manage a company's interactions with current and potential customers, integrating and automating sales, marketing, and customer support.

Interval Scales

A type of numeric scale where the order of numbers is significant and the difference between values is standardized; however, there is no true zero point.

Forecasting

The process of predicting future trends, demands, or events based on historical data and analysis.