Asked by Yolanda Albino on May 12, 2024
Verified
Differentiate between a need and a want and give an example of each.
Need
A basic requirement or necessity that motivates behavior towards its satisfaction.
Want
A desire or wish for something that is not necessarily needed but is desired by an individual.
- Elucidate typical psychological necessities in consumer behavior.
Verified Answer
QJ
Qiana JohnsonMay 17, 2024
Final Answer :
A need results from a lack of something desirable. A want is a need learned by a person. People need transportation, but some want a BMW while others prefer a Ford Mustang.
Learning Objectives
- Elucidate typical psychological necessities in consumer behavior.