Asked by Serena Takhar on Jun 06, 2024
Verified
At the unconscious need level, people do not know why they buy a product-only that they do buy.
Unconscious Need
A desire or requirement that an individual may not be explicitly aware of but influences their behavior or decisions.
- Understand the various stages of need recognition in the purchasing cycle.
Verified Answer
JC
Jimmy CostelloJun 09, 2024
Final Answer :
True
Explanation :
At the unconscious need level, people are not aware of the underlying reasons for their purchase behavior. They may be influenced by subconscious factors such as emotions, beliefs, or past experiences that drive their decision-making process.
Learning Objectives
- Understand the various stages of need recognition in the purchasing cycle.