Asked by Alyssa Sweeting on May 22, 2024
Verified
Which of the following is NOT an example of a psychological need for buying a product?
A) Fear
B) Comfort or luxury
C) Desire for gain
D) Need to save money
E) Self-preservation
Psychological Need
An intrinsic motive or desire that drives individuals to pursue goals or activities that fulfill emotional or mental requirements.
Comfort Or Luxury
Products or services designed to provide an enhanced level of ease, well-being, or indulgence beyond basic necessities.
Self-preservation
The instinctual behavior to protect oneself from harm or danger.
- Recognize psychological and economic needs influencing customer purchases.
Verified Answer
HR
Hector RodriguezMay 28, 2024
Final Answer :
D
Explanation :
The need to save money is not a psychological need but rather a practical or financial need influencing buying behavior. Psychological needs are more about emotional or mental states that drive purchases, such as fear, comfort, desire for gain, and self-preservation.
Learning Objectives
- Recognize psychological and economic needs influencing customer purchases.