Define the term postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance.

Postpurchase Cognitive Dissonance

The feeling of uncertainty or regret that a consumer may experience after making a purchase decision.

Lessen Dissonance

The act of reducing conflict or inconsistency, especially in the context of cognitive dissonance in psychology, where individuals strive for internal consistency between their beliefs and actions.