A Customer Relationship Management system would most likely be used by a marketer to ________.

A) assess competitors' clients
B) pretest advertising campaigns
C) identify niche segments
D) customize product offerings

Customer Relationship

The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.

Niche Segments

Specific, narrowly defined market segments targeted by businesses with tailored products or services.

Advertising Campaigns

Coordinated marketing efforts to reinforce or assist with a business goal using one or more social media platforms.