Darren has developed a medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online?

A) click path data
B) sentiment analysis
C) social influence
D) keyword analysis
E) budget analysis

Keyword Analysis

An evaluation of what keywords people use to search on the Internet for their products and services.

Marketing Program

A comprehensive plan that outlines a company's overall marketing efforts, combining product, price, place, and promotion strategies to achieve business objectives.

Medication Vial

A small container used for storing liquid medicines, designed to maintain the medication's sterility and integrity.