Asked by Beatrice Sarah Jacob on May 27, 2024

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Verified

When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to ________ because its users represent a professional audience that aligns with the company's target customer base.

A) Facebook
B) LinkedIn
C) Twitter
D) Flickr
E) Google+

LinkedIn

A professional networking platform that allows individuals and companies to connect, share content, and find job opportunities.

Mercedes-Benz

A global automobile brand known for luxury vehicles, headquartered in Stuttgart, Germany.

Luxury Auto Brand

A car manufacturer that specializes in high-end vehicles characterized by premium features, quality, and price.

  • Execute marketing tactics that are customized to the distinct characteristics of products and analyses of market competition.
  • Design and execute effective campaigns on social media platforms.
verifed

Verified Answer

CD
Cameron Douglas

May 27, 2024

Final Answer :
B
Explanation :
LinkedIn is the best choice because it is a professional networking site that attracts a wealthier and more professional audience, which aligns with Mercedes-Benz's target customer base.