Buffalo Wild Wings suggests that its diners check in to its locations using their phones. This demonstrates the use of social and mobile media to connect better with their customers.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Mobile Media

Content or advertising delivered through mobile devices, such as smartphones and tablets, often leveraging apps and mobile websites.

Diners

Casual restaurants typically serving American food, and often characterized by a unique, vintage design and atmosphere.