Using the AIDA approach with social media

A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different,more interactive approach.
D) requires a more rigid approach.
E) is unethical.

AIDA Approach

An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking, facilitating digital communication and interaction.

Conventional Media

Traditional forms of mass communication, such as newspapers, television, and radio, as opposed to digital or social media.