Social media marketing serves to accomplish all of the following except

A) activate customer advocacy.
B) provide context to social interactions.
C) increase brand visibility.
D) gain a competitive advantage.
E) grow customer engagement.

Customer Advocacy

A marketing strategy focusing on cultivating strong customer relationships by addressing their needs and concerns, encouraging loyalty and positive word-of-mouth.

Brand Visibility

The extent to which a brand is seen or recognized in its market by potential customers, often enhanced through marketing and advertising efforts.

Social Interactions

The ways in which individuals communicate and behave towards each other within a society.