Unlike more traditional promotional messages,those written for social media

A) are less interactive.
B) enable companies to engage in conversations about their products and services.
C) allow for less transparency and openness with customers.
D) save money by allowing companies to rely on the news media to distribute important messages.
E) are more likely to violate ethics policies.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.

Traditional Promotional

Marketing strategies that use conventional media channels such as television, radio, print, and billboards to advertise products or services.

Ethics Policies

Guidelines and principles designed to govern behavior and decision-making within an organization, ensuring actions are morally right and in compliance with standards.