Asked by Sydney Henke on Apr 23, 2024
You are writing a report advocating that your company increase its use of social media. Your manager has said several times that she does not like to mix social media and business. She has pointed out several social-media problems that other companies have created for themselves. Which purpose statement would be best for a report to your manager?
A) The purpose of this report is to show how the coolest social-media apps can deliver content to a hip, urban audience.
B) The purpose of this report is to prove that social-media disasters rarely happen and that social media are the wave of the future.
C) The purpose of this report is to demonstrate how the speed and flexibility of social media can help our company reach a growing audience of young adults with controlled, targeted messaging.
D) The purpose of this report is to show how our company can get on the social-media bandwagon before it is too late.
Social Media
Platforms and websites that enable users to create and share content or participate in social networking.
Manager
An individual responsible for directing and overseeing the work of a group of people in an organization.
Company
An organization or business entity engaged in commercial, industrial, or professional activities.
- Identify the function of social media in comprehending and engaging with target audiences.
- Comprehend techniques for engaging with antagonistic or unreceptive audiences.
Learning Objectives
- Identify the function of social media in comprehending and engaging with target audiences.
- Comprehend techniques for engaging with antagonistic or unreceptive audiences.
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