As use of the Internet took off, car manufacturers were tempted to sell directly to consumers, but decided instead to continue to sell through their existing dealer networks. The car manufacturers considered switching from ________ to ________ marketing.

A) B2C; B2B
B) B2C; C2C
C) B2B; B2C
D) B2B; C2C
E) C2C; B2C

Dealer Networks

A structured system of intermediaries or distributors that a company uses to retail its products to the end consumers.

Directly

In a straightforward or immediate manner, without any intermediaries or deviations.

Car Manufacturers

Companies that design, assemble, and market vehicles for consumer use, ranging from everyday automobiles to specialized vehicles.