Asked by Seniha Elcik on May 03, 2024
Verified
Which statement is true of marketing?
A) Marketing affects various stakeholders.
B) Marketing plays no role in creating value.
C) Marketing is about satisfying the company's needs and wants.
D) Marketing requires place, product, promotion, and perception decisions.
E) Marketing is performed by organizations, not individuals.
Stakeholders
Stakeholders are individuals, groups, or organizations that are affected by or can affect the outcomes of a company's actions, objectives, and policies, including employees, customers, suppliers, and community members.
Creating Value
Involves offering products or services that are perceived as beneficial and superior by consumers, enhancing their satisfaction and experience.
Marketing
The process of identifying, anticipating, and satisfying customer needs and desires through the creation, promotion, selling, and distribution of products or services.
- Determine the influence of marketing activities on diverse groups, including the general public.
Verified Answer
ZK
Zybrea KnightMay 04, 2024
Final Answer :
A
Explanation :
Marketing affects various stakeholders, including customers, employees, shareholders, suppliers, and the community. It is not solely focused on satisfying the company's needs and wants, but also on creating value for all stakeholders. Marketing involves decisions related to the four Ps: product, price, promotion, and place, and it can be performed by both organizations and individuals.
Learning Objectives
- Determine the influence of marketing activities on diverse groups, including the general public.