Asked by Neupane Saroj on Jun 28, 2024

verifed

Verified

Which company activity is identified as the set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?

A) human resources
B) marketing
C) accounting
D) manufacturing
E) sales

Marketing

The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Value

The significance, value, or benefit of something to an individual.

Institutions

Established organizations or foundations, especially those dedicated to education, public service, or culture.

  • Acquire insights into the essential features of marketing and their criticality in addressing customer demands and wishes.
  • Identify the impact of marketing on various stakeholders, including society at large.
verifed

Verified Answer

JD
Jagdeep DhaliwalJul 05, 2024
Final Answer :
B
Explanation :
Marketing is defined as the set of institutions and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Human resources involves managing employees, accounting involves financial management, manufacturing involves production of goods, and sales involves the process of selling goods or services.