The author\self-publisher of a new book, The Gullah Bible (a translation of the Bible into the Gullah language), wants to advertise her book. Which media outlets would be most appropriate?

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Hunter Johnson · Accepted Answer

Final Answer : Since this is a niche market product, she should use specialized media such as religious magazines and broadcasting stations. Targeted Internet advertising might be appropriate, and targeted direct mail could help promote the book.

The author\self-publisher of a new book, The Gullah Bible (a translation of the Bible into the Gullah language), wants to advertise her book. Which media outlets would be most appropriate?

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