Asked by Marlee Joudrey on Jun 05, 2024
Verified
A veterinarian ran a local newspaper advertisement announcing it was the exclusive distributor of Hill brand gourmet pet food. The Hill salesperson reimbursed the veterinarian for the media cost. This is an example of ________ advertising.
A) industrial
B) national
C) trade
D) dual
E) co-op
Co-Op Advertising
A marketing partnership where two or more parties share the cost and strategy of an advertising campaign.
- Distinguish between retail, national, trade, and co-operative advertising.
Verified Answer
ZK
Zybrea KnightJun 07, 2024
Final Answer :
E
Explanation :
This is an example of co-op (cooperative) advertising, where the manufacturer (Hill brand) reimburses the retailer (veterinarian) for advertising expenses, promoting the manufacturer's product exclusively.
Learning Objectives
- Distinguish between retail, national, trade, and co-operative advertising.
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