Asked by Casey Hamilton on May 16, 2024
Verified
Distinguish between consumer sales promotions and trade sales promotions.
Consumer Sales Promotions
Marketing tactics aimed at the consumer to stimulate immediate sales, such as discounts, coupons, and contests.
Trade Sales Promotions
Marketing activities designed to stimulate demand and sales of a product among retailers and distributors.
- Differentiate among advertising classifications (trade vs. industrial) and approaches to promotion (consumer sales vs. trade sales).
Verified Answer
BR
Bhuvi RelanMay 21, 2024
Final Answer :
Consumer sales promotions are aimed at consumers. Trade sales promotions are aimed at resellers and encourage them to purchase from manufacturers and aggressively sell to consumers.
Learning Objectives
- Differentiate among advertising classifications (trade vs. industrial) and approaches to promotion (consumer sales vs. trade sales).
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